Page 1 of 4 — Decision Summary
Recommended Starting Point
Lakeridge Dentistry
Practice Growth Essentials
A simpler starting point to modernize the website, strengthen local search, and make patient inquiries more measurable without adding a large full-service marketing-management layer.
01
Modernize the digital front door
Replace the current aging website with a mobile-friendly dental site built around Lakeridge's practice, services and patient contact paths.
02
Strengthen local visibility
Continue local SEO and Google Business Profile work around one location and up to three agreed priority services.
03
Measure before expanding
Use Zenergy call and form tracking to improve visibility into inquiry activity before adding more marketing complexity.
Recommended
DentistFind Essentials
$799/month before HST
$902.87/month including 13% HST
- New semi-custom dental websiteIncluded
- Ongoing local SEOIncluded
- Google Business Profile managementIncluded
- Zenergy call + form trackingIncluded
- Hosting, maintenance & routine updatesIncluded
- Monthly reportingIncluded
- Quarterly progress reviewIncluded
$0
Website / onboarding setup
Month-to-month
No minimum subscription term
Introductory $799/mo · Regular $999/mo
Website ownership / buyout arrangement: $2,950 CAD, subject to the Service Agreement.
Why this starting point: Lakeridge is an established practice with existing patients and active marketing. Essentials focuses first on the website, local search foundation, practical inquiry tracking and ongoing support. Custom professional production and broader full-service marketing management remain optional rather than being forced into the starting package.
Page 2 of 4 — Deliverables
What Lakeridge receives in DentistFind Essentials
A managed website, local-search program and inquiry-tracking foundation designed for one established dental practice location.
Your New Dental Website
| Included service | What you receive |
|---|
| New semi-custom dental website | A mobile-friendly website based on DentistFind's supported dental layouts and customized with Lakeridge branding, team information, services and approved imagery. |
| Up to eight core pages | An agreed combination of home, practice/team, service and contact pages suited to Lakeridge's priorities. |
| Website content preparation | Adaptation of supplied information and preparation of agreed core-page copy for practice review. |
| Two consolidated revision rounds | Two opportunities to review the website and submit coordinated changes before launch. |
| Initial on-page SEO | Page titles, descriptions, headings, internal links and location information for the included pages. |
| Mobile contact features | Clear call buttons and appointment-request paths designed for phone users. |
| Website launch and domain connection | Domain connection, contact-path testing and launch checks. Relevant existing URLs are reviewed for preservation or redirection. |
| Hosting and maintenance | Hosting, SSL, backups, routine software updates and website monitoring on the DentistFind supported platform. |
Ongoing Local Marketing
| Included service | What you receive |
|---|
| Local SEO for one location | Ongoing work focused on Lakeridge's Peterborough location and up to three agreed priority dental services. |
| One substantive content deliverable each month | A new service page, useful article or substantial improvement to an existing page selected according to agreed SEO priorities. |
| Monthly on-page optimization | Prioritized improvements to relevant page information, headings, links and search presentation. |
| Technical SEO checks | Monthly checks for key indexing issues, broken links and website errors, with routine fixes within the supported platform. |
| Google Business Profile optimization | Initial review and improvement of practice information, categories, services and available approved imagery. |
| Ongoing Google profile management | Monthly accuracy checks and two posts per month using approved content. |
| Business listing accuracy | Initial review of up to five agreed listings, correction submissions where access permits, and quarterly accuracy checks. |
| Review-request toolkit | A Google review link, printable QR code and request templates for the Lakeridge team. |
| Routine website updates | Up to 30 minutes each month for small changes to existing practice information. |
Available separately, not included in Essentials
- Professional onsite photography/video production
- Social media management
- Advanced booking and revenue attribution
- Call-conversion coaching
- Custom software or integrations
- Expanded content or landing-page production
- Paid media spend
- Advanced ongoing growth consulting
Page 3 of 4 — Tracking & Implementation
Build the foundation, improve visibility and measure what happens next
Implementation schedule: confirmed after the required practice information, media, domain access and platform access are available.
Four Implementation Stages
01
Kickoff & Access
Confirm branding, services, website/domain, Google profile, tracking number and priority local-search targets.
02
Website & Content
Configure the selected dental layout, adapt content, build core pages and complete the agreed review rounds.
03
SEO & Tracking
Complete on-page setup, GBP work, technical checks, forms and Zenergy call/form configuration.
04
QA & Launch
Test contact paths, review redirects, complete launch checks and activate ongoing reporting/support.
Zenergy Tracking — Included
Give Lakeridge practical visibility into calls made through the configured tracking number and appointment inquiries submitted through smart forms.
- One included tracking number
- Unlimited tracked calls through the included number
- Basic answered / missed-call activity where available
- Smart appointment inquiry forms
- Structured service-interest information
- Form inquiry delivery to the designated recipient
- Tracked form submissions
- Basic available source information
- Monthly inquiry summary
Zenergy Helps Answer
- How many tracked calls are being generated?
- How many appointment inquiries are submitted?
- Which configured sources are creating measurable interest?
- Are there missed calls or inquiry patterns worth reviewing?
- What should be examined before increasing marketing spend?
Important limitation: basic tracking records configured call and form activity. It does not automatically establish unique new patients, booked appointments, attended visits, treatment value or complete cross-channel attribution.
90-Day Operating View
Days 0–30
Establish the baseline
Launch the new foundation, verify contact paths, begin local SEO work and establish tracked inquiry activity.
Days 30–60
Review early signals
Review call/form activity, Google profile changes, search work completed and any obvious contact-path issues.
Days 60–90
Decide what to add
Use the available information to decide whether Ads management, more content, advanced tracking or professional media is justified.
Page 4 of 4 — Commercial Terms & Next Steps
A controlled monthly starting point for Lakeridge
Recommended
DentistFind Essentials
- Essentials monthly service$799/mo
- Website / onboarding setup$0
- Included tracking number1
$799/mo before HST
$902.87/month including 13% HST
$9,588
12-month equivalent, before HST
$10,834.44
12-month equivalent, incl. HST
Introductory price: $799/mo · Regular $999/mo
Minimum subscription term: none / month-to-month
Best for Lakeridge's preference to begin with a practical website, local-search and inquiry-tracking foundation without a large full-service management fee.
Optional — Google Ads Management
- Campaign setup$500 one time
- Monthly management10% of ad spend
- Minimum management$199/mo
- Initial scope1 location · 1 priority
Optional
Google media spend is paid separately.
Month-to-month, with cancellation terms stated in the order form.
Add only if Lakeridge wants DentistFind to manage a focused search campaign after the initial scope is agreed.
Terms
- Essentials monthly service: $799 CAD plus applicable taxes. Regular price: $999 CAD/month.
- Website and onboarding setup: $0. Regular setup reference: $750.
- Minimum subscription term: none; monthly service terms are governed by the Service Agreement / order form.
- Website ownership / buyout arrangement: $2,950 CAD, governed by the Service Agreement.
- One tracking number is included. Additional tracking numbers: $10/number/month.
- Professional photo/video production, advanced attribution, expanded marketing management and custom integrations are not included unless separately selected.
- No specific ranking, patient volume, revenue or ROI outcome is guaranteed.
Next Steps
1
Review the Essentials scope together and confirm that it matches Lakeridge's priorities
2
Confirm whether Google Ads management is needed now or should remain separate
3
Complete the Service Agreement and order form
4
Provide website/domain, Google Business Profile, practice and branding information
5
Confirm the implementation schedule and begin setup
A simpler first step for Lakeridge's website, local visibility and inquiry measurement.
Proposal-review discussion recommended before final acceptance.